{"id":101,"date":"2026-10-02T11:24:19","date_gmt":"2026-10-02T08:24:19","guid":{"rendered":"https:\/\/quizmentor.site\/uk\/glossariy\/utm-metki\/"},"modified":"2026-10-02T11:24:19","modified_gmt":"2026-10-02T08:24:19","slug":"utm-metki","status":"publish","type":"qm_term","link":"https:\/\/quizmentor.site\/uk\/glossariy\/utm-metki\/","title":{"rendered":"UTM-\u043c\u0456\u0442\u043a\u0438"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-qm-call\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>\u041a\u043e\u0440\u043e\u0442\u043a\u043e.<\/strong> UTM-\u043c\u0456\u0442\u043a\u0438 \u2014 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0438 \u0432 \u0430\u0434\u0440\u0435\u0441\u0456 \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0438, \u0437\u0430 \u044f\u043a\u0438\u043c\u0438 \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0430 \u0440\u043e\u0437\u0443\u043c\u0456\u0454, \u0437\u0432\u0456\u0434\u043a\u0438 \u043f\u0440\u0438\u0439\u0448\u043e\u0432 \u0432\u0456\u0434\u0432\u0456\u0434\u0443\u0432\u0430\u0447: \u0437 \u044f\u043a\u043e\u0433\u043e \u0434\u0436\u0435\u0440\u0435\u043b\u0430, \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457 \u0442\u0430 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u041e\u0441\u043d\u043e\u0432\u043d\u0456 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0438<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>utm_source<\/strong> \u2014 \u0434\u0436\u0435\u0440\u0435\u043b\u043e (google, facebook, newsletter);<\/li>\n\n<li><strong>utm_medium<\/strong> \u2014 \u0442\u0438\u043f \u0442\u0440\u0430\u0444\u0456\u043a\u0443 (cpc, social, email);<\/li>\n\n<li><strong>utm_campaign<\/strong> \u2014 \u043d\u0430\u0437\u0432\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457;<\/li>\n\n<li><strong>utm_content<\/strong> \u0456 <strong>utm_term<\/strong> \u2014 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f \u0439 \u043a\u043b\u044e\u0447\u043e\u0432\u0435 \u0441\u043b\u043e\u0432\u043e.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u041f\u0440\u0438\u043a\u043b\u0430\u0434 \u0430\u0434\u0440\u0435\u0441\u0438<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">quiz.example.com\/?utm_source=google&#038;utm_medium=cpc&#038;utm_campaign=kviz_remont. \u041a\u043e\u043b\u0438 \u043b\u044e\u0434\u0438\u043d\u0430 \u0437\u0430\u043b\u0438\u0448\u0438\u0442\u044c \u0437\u0430\u044f\u0432\u043a\u0443, UTM \u043c\u043e\u0436\u043d\u0430 \u043f\u0435\u0440\u0435\u0434\u0430\u0442\u0438 \u0432 CRM \u0456 \u043f\u043e\u0431\u0430\u0447\u0438\u0442\u0438, \u044f\u043a\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u044f \u043f\u0440\u0438\u043d\u0435\u0441\u043b\u0430 \u043b\u0456\u0434.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u042f\u043a \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u0437 \u043a\u0432\u0456\u0437\u043e\u043c<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0434\u043e\u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u043c\u0456\u0442\u043a\u0438 \u0434\u043e \u043a\u043e\u0436\u043d\u043e\u0433\u043e \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u043d\u044f \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0456;<\/li>\n\n<li>\u0443\u0432\u0456\u043c\u043a\u043d\u0456\u0442\u044c \u043f\u0435\u0440\u0435\u0434\u0430\u0447\u0443 UTM \u0443 \u0437\u0430\u044f\u0432\u043a\u0443 (\u044f\u043a\u0449\u043e \u043a\u043e\u043d\u0441\u0442\u0440\u0443\u043a\u0442\u043e\u0440 \u0446\u0435 \u0432\u043c\u0456\u0454);<\/li>\n\n<li>\u043f\u043e\u0440\u0456\u0432\u043d\u044e\u0439\u0442\u0435 \u0446\u0456\u043d\u0443 \u0437\u0430\u044f\u0432\u043a\u0438 \u0437\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u044f\u043c\u0438.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u0427\u0430\u0441\u0442\u0456 \u043f\u043e\u043c\u0438\u043b\u043a\u0438<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0440\u0456\u0437\u043d\u0456 \u043d\u0430\u043f\u0438\u0441\u0430\u043d\u043d\u044f \u043e\u0434\u043d\u0456\u0454\u0457 \u043c\u0456\u0442\u043a\u0438 (Google, google);<\/li>\n\n<li>\u043c\u0456\u0442\u043a\u0438, \u0449\u043e \u0433\u0443\u0431\u043b\u044f\u0442\u044c\u0441\u044f \u043f\u0456\u0434 \u0447\u0430\u0441 \u0440\u0435\u0434\u0438\u0440\u0435\u043a\u0442\u0443;<\/li>\n\n<li>\u0432\u0456\u0434\u0441\u0443\u0442\u043d\u0456\u0441\u0442\u044c \u043c\u0456\u0442\u043e\u043a \u0443 \u0447\u0430\u0441\u0442\u0438\u043d\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0439.<\/li>\n<\/ul>\n\n\n","protected":false},"excerpt":{"rendered":"<p>UTM-\u043c\u0456\u0442\u043a\u0438 \u2014 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0438 \u0432 \u0430\u0434\u0440\u0435\u0441\u0456 \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0438, \u0437\u0430 \u044f\u043a\u0438\u043c\u0438 \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0430 \u0440\u043e\u0437\u0443\u043c\u0456\u0454, \u0437\u0432\u0456\u0434\u043a\u0438 \u043f\u0440\u0438\u0439\u0448\u043e\u0432 \u0432\u0456\u0434\u0432\u0456\u0434\u0443\u0432\u0430\u0447: \u0437 \u044f\u043a\u043e\u0433\u043e \u0434\u0436\u0435\u0440\u0435\u043b\u0430, \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457 \u0442\u0430 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f.<\/p>\n","protected":false},"template":"","class_list":["post-101","qm_term","type-qm_term","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/quizmentor.site\/uk\/wp-json\/wp\/v2\/qm_term\/101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quizmentor.site\/uk\/wp-json\/wp\/v2\/qm_term"}],"about":[{"href":"https:\/\/quizmentor.site\/uk\/wp-json\/wp\/v2\/types\/qm_term"}],"version-history":[{"count":0,"href":"https:\/\/quizmentor.site\/uk\/wp-json\/wp\/v2\/qm_term\/101\/revisions"}],"wp:attachment":[{"href":"https:\/\/quizmentor.site\/uk\/wp-json\/wp\/v2\/media?parent=101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}